Posted by Admin on 12/28/2011 to
It seems like every year another story hits the fashion press about which celebrity was spotted wearing which designer label. Immediately, the brand skyrockets to fame. But celebrity endorsements are more than a powerful marketing tool for brands; they can help launch a new trend in men’s jewelry as well. It’s no secret that men’s tungsten wedding bands have been on the fast track to success ever since they were spotted on the red carpet last year. Rather than wearing a traditional gold wedding band, stars like David Beckham have been seen promoting mens tungsten wedding bands by wearing tungsten in several photo shoots and ad campaigns.